The stats don’t lie. With three consecutive No. 1s, two Top 5 albums, platinum-level sales and back-toback summers on one of the biggest tours in country music, Dustin Lynch has been on a steady path toward superstardom. But now with the release of “Seein’ Red,” the Broken Bow recording artist is shifting into high gear.
The first single from Lynch’s soon-to-be-announced third album, “Seein’ Red” is a fist-pumping blast of intensity full of flirtatious heat and tangled-up passion, and the next step in the Tennessee native’s evolution. He’s already been to the top of the charts with traditional country (“Cowboys and Angels”), party-rockers (“Where It’s At (Yep, Yep),” “Hell of a Night”) and simmering romance (“Mind Reader”), now he’s adding raw, animal attraction to the mix.
“It has a really cool vibe,” Lynch says about the Mickey Jack Cones-produced track, co-written by Tully Kennedy, Kurt Allison, Steve Bogard and Jason Sever. “There’s no way around it, it’s a super sexy song, it’s uptempo and great for the live show, and those are rare.” Full of muscular guitars, pounding drums and desperate, breathless vocals, Lynch loses himself completely in lyrics about white-hot make-out sessions and irresistible red dresses. He says he knew the song was something special from the moment he first heard it – and also that his career would never be the same.
“It’s infectious,” Lynch admits. “I didn’t listen to it once, I listened to it five times in a row.” “Seein’ Red” signals an exciting new chapter for the hit maker – one where unbridled fun and sizzling sex appeal are the name of the game. It’s the first glimpse of an artist ascending into the creative stratosphere, and a tantalizing preview of his “dangerous” third album.
“We’ve been lucky enough to have success over such a broad spectrum already,” he says. “From ‘Cowboys and Angels’ to ‘Hell of a Night,’ and now ‘Seein’ Red,’ there’s a lot of diversity there. … That’s what’s fun about making albums and being an artist – the evolution. Anybody who’s been around for a while has done that, and I think my fans need that. They want to see it.
They don’t want another album one or two, they already have that.” Now on his second tour in a row with master showman Luke Bryan, Lynch says he’s learning from the best and gunning for country’s top spot. He’s got to be willing to take chances in order to do that, so fans are in for a wild ride. Still, though, he’s got no intention of forgetting where he’s from. “I would say it’s a great introduction to what’s to come,” he says about the new single. “There’s gonna be some hot songs on this album … but there will always be a thread in my music that’s ‘90s country, there’s no getting away from it. That’s what I grew up with and love. Even ‘Seein’ Red,’ it’s got a lot of pop guitar lines and tricks on it, but the main thing you hear in the chorus is steel guitar.”
Instead, Lynch is building on what he knows and keeping his eyes on the ultimate prize. If “Seein’ Red” is any indication, he won’t have to wait long. “I want to be a headliner,” he says. “I want to be the ACM and CMA entertainer of the year. … For me now, it’s all about trying to outdo myself.”